Content Creator & Consumer Engagement Strategy – When Hispanic or multicultural insights are used to develop a content creator/influencer marketing program targeting key consumers.Media Connections & Content Strategy Impact – when Hispanic or multicultural insights are applied to targeted connections and/or content strategies that drive effective cultural reach and engagement.Shopper AND/OR Experiential Impact – when a Hispanic or multicultural insight is effectively applied in the design and execution of a shopper, lifestyle, experiential, or promotional live activation program.Pro-Bono – when a Hispanic or multicultural insight led to a targeted pro-bono cause related program addressing multicultural community needs.Impact on Innovation – when a Hispanic or multicultural insight led to an innovation in a new product, service or brand offering.
Mainstream Impact – when a Hispanic or multicultural insight impacted the mainstream market campaign.Best Hispanic Cultural Insight – when a Hispanic insight is inspiring a Hispanic targeted campaign.
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